Within media it is important to establish your audience in order to know who you are aiming the product at. This can help when choosing my target audience and when marketing my final product as I am able to think about the potential character I could use within the sequence. When thinking about the type of audience I want for my own product i though about the age classification as it is important when thinking about uses tpyes of acting such as dangerous behaviour, strong langauge and violence. I thought about my own product being a 15 rating, even though our open sequence itself wont include strong language or violence.
When we was planning and sharing our ideas about the opening seqeunce as a group we decided on a character who would be a young female and a myseterious character that the audience would not see in the opening sequence. I think by using a female character would not put off males from watching the product as this mysterious character encourages people to watch as the film isnt dominated by the female we chose.